Search Engine Optimization Tools.
Organic search engine optimization is a long-term, ongoing and complex process. Tools can be used to make SEO tasks easier, faster and simpler. The time and effort saved thanks to tools are almost priceless. But even better, all the SEO tools on this site are free.
1. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
2. Moz Local Listing Score
See how your local business looks online
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
3. Google Analytics
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
4. Google Webmaster Tools
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.